适用于博客文章、新闻报道、体育资讯等正文页。Schema 类型可选用 Article、NewsArticle、BlogPosting。按 Google 文档,下列属性均为推荐,无单独列出的「必需」项。
| 属性 | 类型 | 必需/推荐 | 说明 |
|---|---|---|---|
| author | Person 或 Organization | 推荐 | 含 name、url;多人作者用数组,勿合并成一条姓名 |
| datePublished | DateTime | 推荐 | ISO 8601,带时区 |
| dateModified | DateTime | 推荐 | 最近修改时间 |
| headline | Text | 推荐 | 简洁标题 |
| image | URL 数组 | 推荐 | 建议含 16:9、4:3、1:1 等比例,单图至少约 5 万像素 |
作者写法要点:Person 与 Organization 的 @type 要与实际一致;多位作者拆成数组;可提供 url 或 sameAs;author.name 不要塞发布机构名或职位头衔。
完整 JSON-LD 示例:
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Title of a News Article",
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/4x3/photo.jpg",
"https://example.com/photos/16x9/photo.jpg"
],
"datePublished": "2024-01-05T08:00:00+08:00",
"dateModified": "2024-02-05T09:20:00+08:00",
"author": [
{
"@type": "Person",
"name": "Jane Doe",
"jobTitle": "Journalist",
"url": "https://example.com/profile/janedoe123"
},
{
"@type": "Person",
"name": "John Doe",
"url": "https://example.com/profile/johndoe123"
}
],
"publisher": {
"@type": "Organization",
"name": "The Daily Bug",
"url": "https://www.example.com"
}
}
来源
- Article (Article, NewsArticle, BlogPosting) structured data,https://developers.google.com/search/docs/appearance/structured-data/article(2026-10-05 核对)
