DTC 品牌营销知识库 DTCBM.COM 关注公众号

SEO · 结构化数据

Recipe Schema

适用于食谱、烹饪教程页。Google 列出的必需属性只有 name 和 image,其余为推荐。

属性类型必需/推荐说明
nameText必需菜名
imageURL 数组必需成品图,建议 16:9、4:3、1:1 多比例
authorPerson推荐作者
datePublishedDate推荐发布日期
descriptionText推荐简介
prepTime / cookTime / totalTimeDuration推荐ISO 8601 时长
recipeYieldText推荐份量
recipeCategory / recipeCuisineText推荐类别与菜系
nutritionNutritionInformation推荐如 calories
recipeIngredientText 数组推荐原料列表
recipeInstructionsHowToStep 数组推荐每步含 text,不写「Step 1」这类编号
aggregateRatingAggregateRating推荐汇总评分
videoVideoObject推荐配套视频

完整 JSON-LD 示例:

{
 "@context": "https://schema.org",
 "@type": "Recipe",
 "name": "Classic Chocolate Chip Cookies",
 "image": [
 "https://example.com/photos/cookies-1x1.jpg",
 "https://example.com/photos/cookies-4x3.jpg",
 "https://example.com/photos/cookies-16x9.jpg"
 ],
 "author": {
 "@type": "Person",
 "name": "Emily Chen"
 },
 "datePublished": "2024-05-01",
 "description": "The best homemade chocolate chip cookies with crispy edges and chewy centers.",
 "prepTime": "PT15M",
 "cookTime": "PT12M",
 "totalTime": "PT27M",
 "recipeYield": "24 cookies",
 "recipeCategory": "Dessert",
 "recipeCuisine": "American",
 "nutrition": {
 "@type": "NutritionInformation",
 "calories": "210 calories"
 },
 "recipeIngredient": [
 "2 1/4 cups all-purpose flour",
 "1 tsp baking soda",
 "1 tsp salt",
 "1 cup (2 sticks) butter, softened",
 "3/4 cup granulated sugar",
 "3/4 cup packed brown sugar",
 "2 large eggs",
 "2 tsp vanilla extract",
 "2 cups chocolate chips"
 ],
 "recipeInstructions": [
 {
 "@type": "HowToStep",
 "text": "Preheat oven to 375°F (190°C)."
 },
 {
 "@type": "HowToStep",
 "text": "Combine flour, baking soda and salt in a small bowl."
 },
 {
 "@type": "HowToStep",
 "text": "Beat butter, granulated sugar, brown sugar and vanilla extract in large mixer bowl until creamy. Add eggs, beating well."
 },
 {
 "@type": "HowToStep",
 "text": "Gradually beat in flour mixture. Stir in chocolate chips."
 },
 {
 "@type": "HowToStep",
 "text": "Drop rounded tablespoon of dough onto ungreased baking sheets. Bake for 9 to 11 minutes or until golden brown."
 }
 ],
 "aggregateRating": {
 "@type": "AggregateRating",
 "ratingValue": 4.8,
 "ratingCount": 312
 },
 "video": {
 "@type": "VideoObject",
 "name": "How to Make Chocolate Chip Cookies",
 "description": "Watch how to make perfect chocolate chip cookies.",
 "thumbnailUrl": "https://example.com/photos/cookies-video-thumb.jpg",
 "uploadDate": "2024-05-01T08:00:00+08:00",
 "duration": "PT3M25S",
 "contentUrl": "https://example.com/videos/chocolate-chip-cookies.mp4"
 }
}

来源

公众号 DTC品牌营销 二维码扫码 / 长按识别

接入知识库

把整套已验证知识接进你自己的 AI

关注公众号「DTC品牌营销」,自动发放知识库 MCP / CLI 接入 key,让你的 AI 直接调用全部已沉淀经验,并持续接收更新。

相关内容