在 Article 或 WebPage 内嵌 SpeakableSpecification。状态:Beta。Google Assistant 用它回答话题新闻查询,在智能音箱上用 TTS 朗读标记的段落。目前只对美国、Google Home 设备语言设为英文的用户生效,内容也需是英文。
| 属性 | 类型 | 必需/推荐 | 说明 |
|---|---|---|---|
| cssSelector | Text 数组 | 二选一 | 与 xPath 勿同时使用 |
| xPath | Text 数组 | 二选一 | 指向 DOM 节点或属性 |
cssSelector 示例:
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Breaking News: Tech Company Launches New Product",
"speakable": {
"@type": "SpeakableSpecification",
"cssSelector": [".headline", ".summary"]
},
"url": "https://www.example.com/news/tech-launch"
}
xPath 示例:
{
"@context": "https://schema.org",
"@type": "WebPage",
"name": "Quick Brown Fox News",
"speakable": {
"@type": "SpeakableSpecification",
"xPath": [
"/html/head/title",
"/html/head/meta[@name='description']/@content"
]
},
"url": "https://www.example.com/quick-brown-fox"
}
说明:优先摘要要点,勿标记全文;每段可读时长约 20-30 秒(约两三句)。勿把电头、图片说明、来源署名标成可朗读块。
来源
- Speakable (Article, WebPage) structured data (BETA),https://developers.google.com/search/docs/appearance/structured-data/speakable(2026-10-05 核对)
