DTC 品牌营销知识库 DTCBM.COM 关注公众号

SEO · 结构化数据

Subscription & Paywalled Content Schema

适用于订阅墙、付费墙页面。在 CreativeWork 及其子类型上标注,帮助区分正当付费内容与伪装。

属性类型必需/推荐说明
isAccessibleForFreeBoolean必需付费区设为 false
hasPartWebPageElement 或数组推荐子块同样 isAccessibleForFree: false,cssSelector 指向付费 DOM

完整 JSON-LD 示例:

{
 "@context": "https://schema.org",
 "@type": "NewsArticle",
 "headline": "Exclusive: Tech Industry Trends for 2025",
 "image": "https://example.com/photos/tech-trends.jpg",
 "datePublished": "2025-02-05T08:00:00+08:00",
 "dateModified": "2025-02-05T09:20:00+08:00",
 "author": {
 "@type": "Person",
 "name": "John Doe",
 "url": "https://example.com/profile/johndoe123"
 },
 "description": "An in-depth analysis of emerging technology trends.",
 "isAccessibleForFree": false,
 "hasPart": {
 "@type": "WebPageElement",
 "isAccessibleForFree": false,
 "cssSelector": ".paywall"
 }
}

多段付费区域:

{
 "@context": "https://schema.org",
 "@type": "NewsArticle",
 "mainEntityOfPage": {
 "@type": "WebPage",
 "@id": "https://example.org/article"
 },
 "headline": "Multi-Section Premium Article",
 "isAccessibleForFree": false,
 "hasPart": [
 {
 "@type": "WebPageElement",
 "isAccessibleForFree": false,
 "cssSelector": ".section1"
 },
 {
 "@type": "WebPageElement",
 "isAccessibleForFree": false,
 "cssSelector": ".section2"
 }
 ]
}

说明:cssSelector 仅用类选择器。勿嵌套内容区块。支持类型含 Article、NewsArticle、Blog、Comment、Course、HowTo、Message、Review、WebPage。

来源

公众号 DTC品牌营销 二维码扫码 / 长按识别

接入知识库

把整套已验证知识接进你自己的 AI

关注公众号「DTC品牌营销」,自动发放知识库 MCP / CLI 接入 key,让你的 AI 直接调用全部已沉淀经验,并持续接收更新。

相关内容