Schema 类型：LocalBusiness 或子类型（Restaurant、Store、MedicalBusiness 等） 适用场景：有实体店面或服务地点的商户
| 属性 | 类型 | 必需/推荐 | 说明 |
|---|---|---|---|
| name | Text | 必需 | 商户名称 |
| address | PostalAddress | 必需 | 结构化地址 |
| @id | URL | 推荐 | 稳定实体 URI |
| url / telephone | URL / Text | 推荐 | 官网与电话 |
| image | URL 数组 | 推荐 | 可多图 |
| geo | GeoCoordinates | 推荐 | latitude、longitude |
| openingHoursSpecification | 数组 | 推荐 | dayOfWeek、opens、closes |
| priceRange | Text | 推荐 | 价格档位 |
| servesCuisine / menu | Text / URL | 餐厅推荐 | 菜系与菜单 |
| aggregateRating / review | — | 推荐 | 要符合评价政策 |
完整 JSON-LD 示例（餐厅）：
{
"@context": "https://schema.org",
"@type": "Restaurant",
"@id": "https://www.example-restaurant.com",
"name": "Pacific Grill & Bar",
"image": [
"https://www.example-restaurant.com/photos/restaurant-1x1.jpg",
"https://www.example-restaurant.com/photos/restaurant-4x3.jpg",
"https://www.example-restaurant.com/photos/restaurant-16x9.jpg"
],
"url": "https://www.example-restaurant.com",
"telephone": "+1-415-555-0180",
"priceRange": "$$",
"servesCuisine": ["American", "Seafood"],
"menu": "https://www.example-restaurant.com/menu",
"acceptsReservations": true,
"address": {
"@type": "PostalAddress",
"streetAddress": "789 Ocean Boulevard",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"postalCode": "94122",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 37.7580,
"longitude": -122.5050
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday"],
"opens": "11:00",
"closes": "22:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Friday", "Saturday"],
"opens": "11:00",
"closes": "23:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "10:00",
"closes": "21:00"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.3,
"reviewCount": 567
}
}说明：子类型越具体（如 Dentist、AutoRepair），越利于分类展示。
来源
- Local business (LocalBusiness) structured data，https://developers.google.com/search/docs/appearance/structured-data/local-business（2026-10-05 核对）
