Schema 类型:VacationRental 适用场景:度假房源详情页。Google 的说明面向已对接 Google 技术客户经理、能使用 Hotel Center 的网站,其他网站需先填写度假房源意向表。
| 属性 | 类型 | 必需/推荐 | 说明 |
|---|---|---|---|
| name | Text | 必需 | 房源名称 |
| identifier | Text | 必需 | 房源唯一 ID,不随房源名称或房间数修改而变,多语言页面用同一个 |
| image | URL 数组 | 必需 | 至少 8 张,卧室、浴室、公共区域各至少 1 张 |
| latitude / longitude(或 geo.latitude / geo.longitude) | Number | 必需 | 至少 5 位小数 |
| containsPlace | Accommodation | 必需 | 房源内的住宿单元,承载床位、人数、房间数、设施 |
| containsPlace.occupancy.value | Integer | 必需 | 最多入住人数 |
| address | PostalAddress | 推荐 | 完整实际地址,不能用邮政信箱 |
| description | Text | 推荐 | 房源描述 |
| additionalType | Text | 推荐 | Apartment、Cabin、Villa 等房源类型 |
| containsPlace.bed / numberOfBedrooms / numberOfBathroomsTotal / numberOfRooms / floorSize | 各类型 | 推荐 | 床位与房间配置 |
| containsPlace.amenityFeature | LocationFeatureSpecification 数组 | 推荐 | 设施,如 wifi、pool、petsAllowed |
| checkinTime / checkoutTime | Time | 推荐 | 入住退房时间 |
| aggregateRating / review | AggregateRating / Review | 推荐 | 评分与评价 |
完整 JSON-LD 示例:
{
"@context": "https://schema.org",
"@type": "VacationRental",
"additionalType": "House",
"name": "Oceanfront Beach House - Malibu",
"identifier": "malibu-0001",
"description": "A 3-bedroom beachfront property with ocean views, private deck, and direct beach access.",
"url": "https://www.example-rentals.com/listings/malibu-beach-house",
"image": [
"https://www.example-rentals.com/photos/malibu-1.jpg",
"https://www.example-rentals.com/photos/malibu-2.jpg",
"https://www.example-rentals.com/photos/malibu-3.jpg",
"https://www.example-rentals.com/photos/malibu-4.jpg",
"https://www.example-rentals.com/photos/malibu-5.jpg",
"https://www.example-rentals.com/photos/malibu-6.jpg",
"https://www.example-rentals.com/photos/malibu-7.jpg",
"https://www.example-rentals.com/photos/malibu-8.jpg"
],
"latitude": 34.02591,
"longitude": -118.77981,
"address": {
"@type": "PostalAddress",
"streetAddress": "21000 Pacific Coast Highway",
"addressLocality": "Malibu",
"addressRegion": "CA",
"postalCode": "90265",
"addressCountry": "US"
},
"containsPlace": {
"@type": "Accommodation",
"additionalType": "EntirePlace",
"occupancy": {
"@type": "QuantitativeValue",
"value": 6
},
"numberOfBedrooms": 3,
"numberOfBathroomsTotal": 2,
"numberOfRooms": 5,
"floorSize": {
"@type": "QuantitativeValue",
"value": 2200,
"unitCode": "FTK"
},
"amenityFeature": [
{ "@type": "LocationFeatureSpecification", "name": "wifi", "value": true },
{ "@type": "LocationFeatureSpecification", "name": "pool", "value": true },
{ "@type": "LocationFeatureSpecification", "name": "petsAllowed", "value": true }
]
},
"checkinTime": "15:00:00-08:00",
"checkoutTime": "11:00:00-08:00",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.8,
"reviewCount": 94
}
}
来源
- Vacation rental (VacationRental) structured data,https://developers.google.com/search/docs/appearance/structured-data/vacation-rental(2026-10-05 核对)
