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SEO · 结构化数据

Movie Schema

Schema 类型:Movie(通过 ItemList 轮播展示) 适用场景:电影列表页

属性类型必需/推荐说明
nameText必需影片名称
imageURL必需建议约 6:9 竖版比例
dateCreatedDate推荐上映日期
directorPerson推荐导演
reviewReview推荐影评
aggregateRatingAggregateRating推荐综合分与人数

完整 JSON-LD 示例(轮播):

{
 "@context": "https://schema.org",
 "@type": "ItemList",
 "itemListElement": [
 {
 "@type": "ListItem",
 "position": 1,
 "item": {
 "@type": "Movie",
 "url": "https://example.com/movies/inception",
 "name": "Inception",
 "image": "https://example.com/photos/inception-6x9.jpg",
 "dateCreated": "2010-07-16",
 "director": {
 "@type": "Person",
 "name": "Christopher Nolan"
 },
 "review": {
 "@type": "Review",
 "reviewRating": {
 "@type": "Rating",
 "ratingValue": 5
 },
 "author": {
 "@type": "Person",
 "name": "Film Critic Weekly"
 }
 },
 "aggregateRating": {
 "@type": "AggregateRating",
 "ratingValue": 87,
 "bestRating": 100,
 "ratingCount": 45280
 }
 }
 },
 {
 "@type": "ListItem",
 "position": 2,
 "item": {
 "@type": "Movie",
 "url": "https://example.com/movies/interstellar",
 "name": "Interstellar",
 "image": "https://example.com/photos/interstellar-6x9.jpg",
 "dateCreated": "2014-11-07",
 "director": {
 "@type": "Person",
 "name": "Christopher Nolan"
 },
 "aggregateRating": {
 "@type": "AggregateRating",
 "ratingValue": 73,
 "bestRating": 100,
 "ratingCount": 38912
 }
 }
 }
 ]
}

说明:影片轮播目前主要出现在移动端;配图建议严格按约 6:9 比例准备。

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