Schema 类型:Movie(通过 ItemList 轮播展示) 适用场景:电影列表页
| 属性 | 类型 | 必需/推荐 | 说明 |
|---|---|---|---|
| name | Text | 必需 | 影片名称 |
| image | URL | 必需 | 建议约 6:9 竖版比例 |
| dateCreated | Date | 推荐 | 上映日期 |
| director | Person | 推荐 | 导演 |
| review | Review | 推荐 | 影评 |
| aggregateRating | AggregateRating | 推荐 | 综合分与人数 |
完整 JSON-LD 示例(轮播):
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "Movie",
"url": "https://example.com/movies/inception",
"name": "Inception",
"image": "https://example.com/photos/inception-6x9.jpg",
"dateCreated": "2010-07-16",
"director": {
"@type": "Person",
"name": "Christopher Nolan"
},
"review": {
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5
},
"author": {
"@type": "Person",
"name": "Film Critic Weekly"
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 87,
"bestRating": 100,
"ratingCount": 45280
}
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@type": "Movie",
"url": "https://example.com/movies/interstellar",
"name": "Interstellar",
"image": "https://example.com/photos/interstellar-6x9.jpg",
"dateCreated": "2014-11-07",
"director": {
"@type": "Person",
"name": "Christopher Nolan"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 73,
"bestRating": 100,
"ratingCount": 38912
}
}
}
]
}
说明:影片轮播目前主要出现在移动端;配图建议严格按约 6:9 比例准备。
来源
- Movie carousel structured data,https://developers.google.com/search/docs/appearance/structured-data/movie(2026-10-05 核对)
