Schema 类型：SoftwareApplication（子类型含 MobileApplication、WebApplication） 适用场景：软件或应用详情页
| 属性 | 类型 | 必需/推荐 | 说明 |
|---|---|---|---|
| name | Text | 必需 | 应用名称 |
| offers.price | Number | 必需 | 免费应用填 0 |
| aggregateRating 或 review | — | 必需其一 | 综合评分或评价 |
| applicationCategory | Text | 推荐 | 如 GameApplication、BusinessApplication |
| operatingSystem | Text | 推荐 | 如 ANDROID、iOS |
完整 JSON-LD 示例：
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "SmartHome Controller",
"operatingSystem": "ANDROID",
"applicationCategory": "LifestyleApplication",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.6,
"ratingCount": 8864
},
"offers": {
"@type": "Offer",
"price": 0,
"priceCurrency": "USD"
}
}applicationCategory 常见取值：GameApplication、SocialNetworkingApplication、TravelApplication、ShoppingApplication、SportsApplication、LifestyleApplication、BusinessApplication、DesignApplication、DeveloperApplication、DriverApplication、EducationalApplication、HealthApplication、FinanceApplication、SecurityApplication、BrowserApplication、CommunicationApplication、DesktopEnhancementApplication、EntertainmentApplication、MultimediaApplication、HomeApplication、UtilitiesApplication、ReferenceApplication。
游戏类可同时标注 VideoGame 与 MobileApplication："@type": ["VideoGame", "MobileApplication"]。
来源
- Software app (SoftwareApplication) structured data，https://developers.google.com/search/docs/appearance/structured-data/software-app（2026-10-05 核对）
