Schema 类型：ImageObject 适用场景：需要标注图片许可与署名信息的页面
| 属性 | 类型 | 必需/推荐 | 说明 |
|---|---|---|---|
| contentUrl | URL | 必需 | 图片直链；没有时 Google 也接受 url |
| creator / creditText / copyrightNotice / license | 各类型 | 必需四选一 | 写了其中一个，其余三个变为推荐 |
| license | URL | 推荐 | 许可说明页 |
| acquireLicensePage | URL | 推荐 | 获取授权的页面 |
| creditText | Text | 推荐 | 署名文案 |
| creator | Person / Organization | 推荐 | 创作者 |
| copyrightNotice | Text | 推荐 | 版权声明 |
完整 JSON-LD 示例：
{
"@context": "https://schema.org",
"@type": "ImageObject",
"contentUrl": "https://example.com/photos/ocean-sunset.jpg",
"license": "https://example.com/license",
"acquireLicensePage": "https://example.com/how-to-use-my-images",
"creditText": "Sarah Lee Photography",
"creator": {
"@type": "Person",
"name": "Sarah Lee"
},
"copyrightNotice": "Sarah Lee 2024"
}多图使用 @graph：
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "ImageObject",
"contentUrl": "https://example.com/photos/photo1.jpg",
"license": "https://example.com/license",
"acquireLicensePage": "https://example.com/how-to-use-my-images",
"creditText": "Photo Studio Inc.",
"creator": {
"@type": "Organization",
"name": "Photo Studio Inc."
},
"copyrightNotice": "Photo Studio Inc. 2024"
},
{
"@type": "ImageObject",
"contentUrl": "https://example.com/photos/photo2.jpg",
"license": "https://creativecommons.org/licenses/by/4.0/",
"creditText": "Jane Doe",
"creator": {
"@type": "Person",
"name": "Jane Doe"
},
"copyrightNotice": "Jane Doe 2024"
}
]
}说明：亦可配合 IPTC 图片元数据与 HTML meta。标注合规时 Google 图片可能显示 Licensable（可授权）标识。
来源
- Image metadata in Google Images，https://developers.google.com/search/docs/appearance/structured-data/image-license-metadata（2026-10-05 核对）
