适用场景：产品评测、编辑向介绍页等用户不能在页面上直接购买的页面。能直接购买的商品页用《Product - Merchant Listing Schema（商家产品列表）》，两类的区别详见《商品类搜索结果外观与 Search Console 数据》。
Schema 类型：Product
| 属性 | 类型 | 必需/推荐 | 说明 |
|---|---|---|---|
| name | Text | 必需 | 产品名称 |
| review / aggregateRating / offers | 各类型 | 至少其一 | 评测侧重 review 与评分 |
| image | URL 数组 | 推荐 | 多比例图片 |
| description | Text | 推荐 | 简明描述 |
| brand | Brand | 推荐 | 含 name |
| sku | Text | 推荐 | 商家 SKU |
| gtin / gtin13 / gtin14 / mpn | Text | 推荐 | 全球贸易项目代码或制造商零件号 |
| review.positiveNotes / review.negativeNotes | ItemList | 推荐 | 优缺点列表，写在嵌套的 review 里，至少两条；只有编辑评测页能获得优缺点展示，商家商品页和用户评价不适用 |
完整 JSON-LD 示例（编辑向评测，含优缺点）：
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Smart Security Camera Pro X1",
"image": [
"https://example.com/photos/camera-x1-1x1.jpg",
"https://example.com/photos/camera-x1-4x3.jpg",
"https://example.com/photos/camera-x1-16x9.jpg"
],
"description": "A 2K resolution outdoor security camera with AI-powered person detection and color night vision.",
"brand": {
"@type": "Brand",
"name": "TechHome"
},
"sku": "CAM-X1-2024",
"gtin13": "0012345678905",
"review": {
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 4.5,
"bestRating": 5
},
"author": {
"@type": "Person",
"name": "Alex Johnson"
},
"reviewBody": "Excellent image quality and reliable motion detection. The app is intuitive and setup took less than 10 minutes.",
"positiveNotes": {
"@type": "ItemList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Crystal clear 2K video quality" },
{ "@type": "ListItem", "position": 2, "name": "Accurate AI person detection" },
{ "@type": "ListItem", "position": 3, "name": "Easy 10-minute setup" }
]
},
"negativeNotes": {
"@type": "ItemList",
"itemListElement": [
{ "@type": "ListItem", "position": 1, "name": "Requires subscription for cloud storage" },
{ "@type": "ListItem", "position": 2, "name": "No battery backup option" }
]
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.4,
"reviewCount": 285
}
}来源
- Product snippet (Product, Review, Offer) structured data，https://developers.google.com/search/docs/appearance/structured-data/product-snippet（2026-10-05 核对）
