适用场景：电商产品详情页，用户可直接下单购买。
| 属性 | 类型 | 必需/推荐 | 说明 |
|---|---|---|---|
| name | Text | 必需 | 商品名称 |
| image | URL 或 ImageObject | 必需 | 商品图，可抓取、可编入索引 |
| offers | Offer | 必需 | 只接受 Offer，不接受 AggregateOffer，商家要是卖家 |
| offers.price | Number | 必需 | 当前价，需大于 0；也可写在 priceSpecification 里 |
| offers.priceCurrency | Text | 必需 | ISO 4217 三位货币代码 |
| offers.availability | URL 枚举 | 推荐 | InStock、OutOfStock、PreOrder 等 |
| offers.itemCondition | URL 枚举 | 推荐 | NewCondition、UsedCondition 等 |
| offers.priceValidUntil | Date | 推荐 | 标价有效期，填过去的日期时商品可能不展示 |
| offers.shippingDetails | OfferShippingDetails | 推荐 | 只在个别商品的运费和全店政策不同时写在这里 |
| offers.hasMerchantReturnPolicy | MerchantReturnPolicy | 推荐 | 只在个别商品的退货政策和全店政策不同时写在这里 |
全店通用的退货和运费政策，Google 建议写在 Organization 标记下，商品页的 Offer 用 @id 引用；Offer 层的政策只支持 Organization 层属性的一部分。写法详见《Organization 层的退货、运费与会员计划标记》，促销价、划线价、会员价详见《商品价格标记，促销价、划线价、会员价与商品分类》。
完整 JSON-LD 示例（运费和退货引用全店政策）：
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Smart Doorbell Camera S330",
"image": "https://www.example.com/photos/doorbell-s330.jpg",
"description": "2K video doorbell with dual cameras, person detection, and two-way audio.",
"brand": {
"@type": "Brand",
"name": "TechHome"
},
"sku": "DOORBELL-S330",
"gtin14": "00012345678901",
"mpn": "S330-BK-US",
"color": "Black",
"material": "Aluminum alloy",
"offers": {
"@type": "Offer",
"url": "https://www.example.com/products/doorbell-s330",
"priceCurrency": "USD",
"price": 179.99,
"priceValidUntil": "2026-12-31",
"availability": "https://schema.org/InStock",
"itemCondition": "https://schema.org/NewCondition",
"shippingDetails": {
"@type": "OfferShippingDetails",
"hasShippingService": { "@id": "https://www.example.com/policies/shipping#policy" }
},
"hasMerchantReturnPolicy": { "@id": "https://www.example.com/policies/returns#policy" }
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.6,
"reviewCount": 1205
}
}说明：页面结构化数据和 Merchant Center 商品数据的关系、两路数据的优先级详见《商品类搜索结果外观与 Search Console 数据》。
来源
- Merchant listing (Product, Offer) structured data，https://developers.google.com/search/docs/appearance/structured-data/merchant-listing（2026-10-05 核对）
