Schema 类型：Review、AggregateRating（通常作为父实体的嵌套属性） 适用场景：评价摘要可用于 Book、Course list、Event、Local business、Movie、Product、Recipe、Software App。不要为自有业务伪造第三方评价。标注方式和激励评价规则详见《评价结构化数据的标注方式与激励评价规则》。
⚠️ self-serving（自我评价）限制：Google 自 2019 年起规定，LocalBusiness 与 Organization 在自有站点上对自己的评价不显示星级。即使技术实现正确，给品牌主体（Organization）或本地商户（LocalBusiness）挂
aggregateRating也不会出星级，还可能被判 self-serving。下方餐厅示例仅作语法演示；品牌独立站把 Review、AggregateRating 挂在具体的 Product 上，而非 Organization。第三方评价（如 Trustpilot 收集）可在其自身合规渠道展示。
| 属性 | 类型 | 必需/推荐 | 说明 |
|---|---|---|---|
| Review.author | Person 或 Organization | 必需 | 含 name |
| Review.reviewRating | Rating | 必需 | 含 ratingValue |
| AggregateRating.ratingValue | Number | 必需 | 平均分 |
| AggregateRating.ratingCount 或 reviewCount | Integer | 必需其一 | 评分条数或评价条数 |
| bestRating / worstRating | Number | 推荐 | 默认 5 与 1 |
完整 JSON-LD 示例：
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Dave's Steak House",
"image": "https://example.com/photos/daves-steakhouse.jpg",
"address": {
"@type": "PostalAddress",
"streetAddress": "456 Oak Avenue",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78701",
"addressCountry": "US"
},
"review": {
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 4,
"bestRating": 5
},
"author": {
"@type": "Person",
"name": "Lisa Martinez"
},
"reviewBody": "Great steaks and excellent service. The ribeye was perfectly cooked."
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": 4.5,
"bestRating": 5,
"worstRating": 1,
"ratingCount": 832
}
}来源
- Review snippet (Review, AggregateRating) structured data，https://developers.google.com/search/docs/appearance/structured-data/review-snippet（2026-10-05 核对）
